Paranormal Activity on Beach Street in Daytona?

Again, I am open minded to skepticism. I took this photo on another ghost tour in Daytona Beach years ago. Upon zooming in, I noticed what appeared to be a man wearing a white jacket standing in front of a shop. I considered the fact that it could have been a reflection of someone, but there wasn’t anyone there when I looked back at other photos taken at the same time. He also appears to be standing in the grass. I am also open to the possibility that the store had a jacket on display and the rest is made up by the eye. What do you think?

Original photo

Where to look...